The team used aspects of Scotland that international audiences would recognise as distinct to Scotland, and then wove in something unexpected to highlight Scotland’s vibrant, contemporary side.

Learn about Scotland's Award entry for Best Communication Strategy: Place Brand

Luxembourg has an average of 3.6 languages spoken daily per person, so a unique brand film was created using 10+ languages so that no single language or experience was prioritised over another.

Learn about Luxembourg's Award entry for Best Communication Strategy: Place Brand

The team ‘newsjacked’ global stories to highlight Vilnius as a hidden gem, such as inviting tech talent to move to the city following the lay-offs by Meta and Twitter – an approach that saw viral success.

Learn about Vilnius' Award entry for Best Communication Strategy: Economic Development

Beyond a trio of talent campaigns, the team emphasised the need to forge strong ties with regional employers to foster employer readiness and rejuvenate the regional talent landscape.

Learn about The Saint John Region's Award entry for Best Communication Strategy: Economic Development

A ‘Brand and Demand’ strategy focused on raising awareness of Scotland as a business location and challenging perceived weakness to positively impact people and their lives through inclusive growth.

Learn about Scotland's Award entry for Best Communications Strategy: Economic Development

Québec International reached out to newcomers to the region to share their story as part of a web series, creating a credible message based on actual experience to encourage others to relocate.

Learn about Québec City Area's Award entry for Best Communication Strategy: Economic Development

Many don’t know Kansas City is a powerhouse for the design and construction industry, so a talent recruitment video parodied the NFL draft to bring awareness to the career opportunities available.

Learn about Kansas City Metropolitan Area's Award entry for Best Communication Strategy: Economic Development

A co-branding framework united and empowered stakeholders to promote Copenhagen as a global life science capital as part of a pioneering public-private partnership.

Learn about Copenhagen, Denmark's Award entry for Best Communications Strategy: Economic Development

An insight-led communications toolkit and activation model was created to meet immediate recruitment needs through co-ordinated ‘Brand New Zealand’ storytelling that exceeded key targets.

Learn about Aotearoa New Zealand's Award entry for Best Communications Strategy: Economic Development

#TheUnityWave flashmob demonstrated the solidarity and unity between Ukraine and the UK during the Eurovision week, engaging the audience with AR filters to spread the message creatively.

Learn about BRAND UKRAINE NGO's Award entry for Best Citizen Engagement

The team connected tourists with residents through a People-to-People programme that saw over 300 people volunteer to become ambassadors and showcase the real culture of the islands.

Learn about The Bahamas' Award entry for Best Citizen Engagement 

In support of a state-wide strategy to increase literacy, Brand Tasmania created a baby board book to be gifted to their littlest residents to instil pride and confidence within their young people.

Learn about Brand Tasmania's Award entry for Best Citizen Engagement 

This community-led, equity-focused, and resident-centric work involves citizens as storytellers to reshape Chicago’s narrative and increase civic pride and engagement, whilst dispelling stereotypes.

Learn about the City of Chicago's Award entry for Best Citizen Engagement 

From workshops to an exhibition, this citizen engagement strategy uncovered the DNA of Bad Vöslau and created a place brand that the community embraced and would act as brand ambassadors for.

Learn about Bad Vöslau, Austria's Awards entry for Best Citizen Engagement

A new strategy sought to celebrate the commonality between the people of Ansfelden, regardless of their neighbourhood. The residents embraced the brand and are once again proud to be Ansfeldners.

Learn about Ansfelden, Austria's Award entry for Best Citizen Engagement