A ‘Brand and Demand’ strategy focused on raising awareness of Scotland as a business location and challenging perceived weakness to positively impact people and their lives through inclusive growth.

Learn about Scotland's Award entry for Best Communications Strategy: Economic Development

Québec International reached out to newcomers to the region to share their story as part of a web series, creating a credible message based on actual experience to encourage others to relocate.

Learn about Québec City Area's Award entry for Best Communication Strategy: Economic Development

Many don’t know Kansas City is a powerhouse for the design and construction industry, so a talent recruitment video parodied the NFL draft to bring awareness to the career opportunities available.

Learn about Kansas City Metropolitan Area's Award entry for Best Communication Strategy: Economic Development

A co-branding framework united and empowered stakeholders to promote Copenhagen as a global life science capital as part of a pioneering public-private partnership.

Learn about Copenhagen, Denmark's Award entry for Best Communications Strategy: Economic Development

An insight-led communications toolkit and activation model was created to meet immediate recruitment needs through co-ordinated ‘Brand New Zealand’ storytelling that exceeded key targets.

Learn about Aotearoa New Zealand's Award entry for Best Communications Strategy: Economic Development

#TheUnityWave flashmob demonstrated the solidarity and unity between Ukraine and the UK during the Eurovision week, engaging the audience with AR filters to spread the message creatively.

Learn about BRAND UKRAINE NGO's Award entry for Best Citizen Engagement

The team connected tourists with residents through a People-to-People programme that saw over 300 people volunteer to become ambassadors and showcase the real culture of the islands.

Learn about The Bahamas' Award entry for Best Citizen Engagement 

In support of a state-wide strategy to increase literacy, Brand Tasmania created a baby board book to be gifted to their littlest residents to instil pride and confidence within their young people.

Learn about Brand Tasmania's Award entry for Best Citizen Engagement 

This community-led, equity-focused, and resident-centric work involves citizens as storytellers to reshape Chicago’s narrative and increase civic pride and engagement, whilst dispelling stereotypes.

Learn about the City of Chicago's Award entry for Best Citizen Engagement 

From workshops to an exhibition, this citizen engagement strategy uncovered the DNA of Bad Vöslau and created a place brand that the community embraced and would act as brand ambassadors for.

Learn about Bad Vöslau, Austria's Awards entry for Best Citizen Engagement

A new strategy sought to celebrate the commonality between the people of Ansfelden, regardless of their neighbourhood. The residents embraced the brand and are once again proud to be Ansfeldners.

Learn about Ansfelden, Austria's Award entry for Best Citizen Engagement

Faced with the closing of half the region’s hospital beds, the community came together to fund and create a recruitment campaign for nurses that showcased the benefits of working in Abitibi-Ouest. Learn about Abitibi-Ouest, Quebec's entry for Best Citizen Engagement.

Leiden’s artistic spirit thrives alongside its scientific discoveries, and as the European City of Science 2022, they embarked on a year-long programme to elevate Leiden’s identity as a science city. Learn more here. 

Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.

After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.