An insight-led communications toolkit and activation model was created to meet immediate recruitment needs through co-ordinated ‘Brand New Zealand’ storytelling that exceeded key targets.

Learn about Aotearoa New Zealand's Award entry for Best Communications Strategy: Economic Development

#TheUnityWave flashmob demonstrated the solidarity and unity between Ukraine and the UK during the Eurovision week, engaging the audience with AR filters to spread the message creatively.

Learn about BRAND UKRAINE NGO's Award entry for Best Citizen Engagement

The team connected tourists with residents through a People-to-People programme that saw over 300 people volunteer to become ambassadors and showcase the real culture of the islands.

Learn about The Bahamas' Award entry for Best Citizen Engagement 

In support of a state-wide strategy to increase literacy, Brand Tasmania created a baby board book to be gifted to their littlest residents to instil pride and confidence within their young people.

Learn about Brand Tasmania's Award entry for Best Citizen Engagement 

This community-led, equity-focused, and resident-centric work involves citizens as storytellers to reshape Chicago’s narrative and increase civic pride and engagement, whilst dispelling stereotypes.

Learn about the City of Chicago's Award entry for Best Citizen Engagement 

From workshops to an exhibition, this citizen engagement strategy uncovered the DNA of Bad Vöslau and created a place brand that the community embraced and would act as brand ambassadors for.

Learn about Bad Vöslau, Austria's Awards entry for Best Citizen Engagement

A new strategy sought to celebrate the commonality between the people of Ansfelden, regardless of their neighbourhood. The residents embraced the brand and are once again proud to be Ansfeldners.

Learn about Ansfelden, Austria's Award entry for Best Citizen Engagement

Faced with the closing of half the region’s hospital beds, the community came together to fund and create a recruitment campaign for nurses that showcased the benefits of working in Abitibi-Ouest. Learn about Abitibi-Ouest, Quebec's entry for Best Citizen Engagement.

Leiden’s artistic spirit thrives alongside its scientific discoveries, and as the European City of Science 2022, they embarked on a year-long programme to elevate Leiden’s identity as a science city. Learn more here. 

Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.

After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.

Successful community-based tourism (CBT) marketing campaigns rely on the collaboration of the agency with local communities and trade partners. Trove's Hallie Milstein shares insights from their practised methodology for establishing working relationships, because tourism marketing entails building trust and the application of stakeholder groups.

The rapid development of new technologies like generative AI and virtual reality are fundamentally altering the ways that we live, work, and play. But what role do they play in the future of place branding and place marketing?

What are the elements that make or break a placeshaping project? We reached out to our expert partners to discover what they’ve learned from their own projects to understand what every place brand or marketing organisation should know before embarking on their own placeshaping initiative.

When you’re taking something as complex and multifaceted as a place, how do you identify who you are and the values that are at the core of your DNA? Place brand and marketing leaders share what they consider the essential tenets of delivering a strategy that is firmly rooted in the authentic values of your community.