Following a year of crises, Minneapolis became perceived as a dangerous, empty destination – a negative narrative the team tackled head on with a campaign to challenge assumptions of the city.

Learn about Minneapolis' Award entry for Best Communication Strategy: Place Brand

The campaign utilised a unique art installation of wooden sculptures as a focal point to showcase Mandurah’s natural beauty and biodiversity, encouraging visitors to explore further.

Learn about Mandurah (Western Australia)'s Award entry for Best Communication Strategy: Tourism

This campaign struck the balance between representing iconic London to satisfy first-time visitors with unexpected London that would entice people back in order to create a unique ‘London feeling.’

Learn about London's Award entry for Best Communication Strategy: Tourism

The team raised awareness of lesser-known art and artists to promote the destination as an oasis for arts-and-culture lovers, including an app that helped visitors discover outdoor public art installations.

Learn about Greater Palm Springs, California's Award entry for Best Communication Strategy: Place Brand

Cape Town addressed the barriers preventing differently-abled visitors from enjoying attractions and experience, positioning Cape Town as truly limitless due to the inclusivity of its tourism offer.

Learn about Cape Town's Award entry for Best Communication Strategy: Tourism

‘Made In The Cape’ was established as an international symbol of quality, then further developed as a platform to connect international buyers with the incredible goods and services from the region.

Learn about Western Cape, South Africa's Award entry for Best Communication Strategy: Place Brand.

#WhatWeAreFightingFor showed the world over 600,000 reasons to fight, presenting each region of Ukraine to the world and explaining why each square kilometre of their land is essential.

Learn about Ukraine's Award entry for Best Communication Strategy: Place Brand

The team used aspects of Scotland that international audiences would recognise as distinct to Scotland, and then wove in something unexpected to highlight Scotland’s vibrant, contemporary side.

Learn about Scotland's Award entry for Best Communication Strategy: Place Brand

Luxembourg has an average of 3.6 languages spoken daily per person, so a unique brand film was created using 10+ languages so that no single language or experience was prioritised over another.

Learn about Luxembourg's Award entry for Best Communication Strategy: Place Brand

The team ‘newsjacked’ global stories to highlight Vilnius as a hidden gem, such as inviting tech talent to move to the city following the lay-offs by Meta and Twitter – an approach that saw viral success.

Learn about Vilnius' Award entry for Best Communication Strategy: Economic Development

Beyond a trio of talent campaigns, the team emphasised the need to forge strong ties with regional employers to foster employer readiness and rejuvenate the regional talent landscape.

Learn about The Saint John Region's Award entry for Best Communication Strategy: Economic Development

A ‘Brand and Demand’ strategy focused on raising awareness of Scotland as a business location and challenging perceived weakness to positively impact people and their lives through inclusive growth.

Learn about Scotland's Award entry for Best Communications Strategy: Economic Development

Québec International reached out to newcomers to the region to share their story as part of a web series, creating a credible message based on actual experience to encourage others to relocate.

Learn about Québec City Area's Award entry for Best Communication Strategy: Economic Development

Many don’t know Kansas City is a powerhouse for the design and construction industry, so a talent recruitment video parodied the NFL draft to bring awareness to the career opportunities available.

Learn about Kansas City Metropolitan Area's Award entry for Best Communication Strategy: Economic Development

A co-branding framework united and empowered stakeholders to promote Copenhagen as a global life science capital as part of a pioneering public-private partnership.

Learn about Copenhagen, Denmark's Award entry for Best Communications Strategy: Economic Development