The pandemic highlighted the need for more authentic, trustworthy, and timely collaboration between locals, partners, and visitors—how can DMOs take these learnings into the future as travel returns?

Dan Holowack, Co-founder & CEO at CrowdRiff, and Graeme Leathem, Digital Content Manager at Destination British Columbia,  share how DMOs can use stories to improve coordination across their partner ecosystems, adjust their messaging with real-time locally-sourced UGC, and shape traveller demand.