Harnessing the power of third parties in telling your brand story
What Works
From earned media activations to influencer programming and brand partnerships, how can you drive strong messaging, trust, and affinity, and effectively utilise third-parties within your dynamic storytelling?
Amanda Gadaleta, VP, Ketchum Travel, Hospitality & Leisure
Leah Chandler, Chief Marketing Officer, Discover Puerto Rico
Julie Coker, President & CEO, San Diego Tourism Authority
Nancy Mammana, Chief Marketing Officer, NYC & Company
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