Rebuilding the world of conventions and business travel
Strategy Toolbox
How can you connect conventions and business travel into your broader economic development strategy? Sherrif Karamat, President & CEO at PCMA, and Julie Coker, President & CEO at San Diego Tourism Authority, join us to share their insight.
- What are the advantages of being more intentional about the meetings you attract?
- How can you lean into your assets to create a unique proposition for MICE attraction?
- Connecting conventions and business travel into the broader economic development strategy
- In a post-COVID world what role will diversity, equity and inclusion play in the convention world?
