What drives city brand perceptions in different parts of the world
Trends & Ideas
Understanding the perspectives of different target audiences is central to a successful city brand strategy. Listen in to hear insights from the Brand Finance City Index on what is driving reputation and consideration from Gen Z to Boomers and from around the world.
Konrad Jagodzinski, Place Branding Director, Brand Finance
Artur Bryzghalov, Place Branding Associate, Brand Finance
Laurence Newell, Managing Director, Americas, Brand Finance
