A compact and creative place brand and marketing training course that will equip you with the skills, tools, and confidence to support and implement your place brand strategy.
| WHO’S IT FOR? The Accelerator training is designed for the rising stars working within… - Nation, region, and city brand teams - Destination management and marketing organisations - Economic development teams - Investment promotion agencies |  | HOW WILL YOU LEARN? Participants will learn from expert practitioners, get hands-on with practical assignments, and collaborate globally with an international network of peers. - Six weekly two-hour online sessions - Practical assignments and feedback - Online collaboration with colleagues from around the world |
WHAT TOPICS WILL BE COVERED?
 Fundamentals of place brandingWhat it is, what it isn’t, the problems it can solve, the opportunities that it can create Common barriers to building a place brand strategy and ideas for solving them |  Place positioning and identityWhat is place identity How do you analyse your place’s identity Developing a core idea, expressing place personality, identifying perception risk and communication opportunities |  Working with stakeholdersIdentifying stakeholders & opportunities for amplifying your work through effective stakeholder engagement Examples of effective stakeholder engagement in the place brand process and in place marketing |
 Place marketing IWhy place marketing is different from place branding, product or corporate marketing Who are you talking to and who should you be talking to Understanding audience journeys | Place marketing II Setting measurable KPIs for place marketing Where will the most creative ideas come from Understanding the potential of AI tools and emerging technologies Earned vs paid strategies |  Be the expert clientWriting RFPs that will attract the best contractors for your strategic and marketing solutions |
2025 COURSE DATES:
25th February – 1st April 2025
Every Tuesday at EST 9am / PST 6am / GMT 2pm / CET 3pm / GST 6pm
or
3rd June - 8th July 2025
Every Tuesday at EST 4pm / PST 1pm / GMT 9pm / AEST + 1 day, 7am / NZST + 1 day, 9am
WHAT WILL IT COST?
£995 per person for 12 hours of tuition, course materials, and six assignments
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Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Dr Natasha Grand Norman is the Director of Institute for Identity (INSTID), which she co-founded in London in 2012. She is a proponent of the people-focused approach to place branding that upholds place’s way of life rather than infrastructure. Trained in national identity (a Lord Dahrendorf Scholar at LSE), Natasha leads INSTID’s qualitative research and speaks at conferences and in the media from the anthropological angle of the place branding field. She has been both a recipient and a judge at City Nation Place awards, and is a longstanding member of The Place Brand Observer Expert panel. Natasha has run projects across 3 continents with the combined population of 20+ million people.
Mary is an expert in place marketing and branding with a wealth of experience working with destinations and place-associated organisation such as airlines, airports and hospitality across Bahrain, the city and county of Limerick, Oman, Qatar, the UK, Slovenia, Croatia and more. She is experienced at working in complex stakeholder environments and within governments across Tourism, FDI, travel, hospitality, and talent attraction. Mary’s background is integrated and she support places with everything from: brand strategy and identify; full funnel advertising and lead generation campaigns; marketing consultancy and culture change. Mary was proud to be a judge of the prestigious National Business Awards, City Nation Place Awards and the World Media Awards.