Specialised Training for Place Branding & Marketing


Looking for a place branding course that blends strategy with hands-on learning? Equip your rising stars with the skills, tools and confidence to navigate the unique challenges that come with branding and promoting places.

In this live, interactive training program, a small group of emerging leaders will have the opportunity to learn from expert-led sessions, collaborate with international peers, ask questions, and receive feedback on practical assignments. 

Learn more about the program below and contact our team with any questions.


WHO’S IT FOR?

The CNP Accelerator training is designed for early to mid-career professionals working within:

  • Nation, region, and city brand teams

  • Destination management and marketing organisations

  • Economic development teams

  • Investment promotion agencies

Whether your organisation’s goals are focused on tourism, economic development, investment promotion, talent attraction or broader place growth, this course will help equip you to build, execute, and support your place brand’s strategy. 

SOME TESTIMONIALS FROM RECENT COURSE GRADUATES


"The CNP Accelerator course was fantastic! I've worked in marketing for years, but never had the opportunity to study place marketing before. This sharpened my marketing skills and honed my understanding of how to best brand my region."






"I was amazed and impressed by the scope and depth of the place branding content that was covered in 6 sessions. Each session left you with clear actionable takeaways to use. The team leading each session had incredible knowledge and expertise that was engaging. I highly recommend taking this course."



"This course was exactly what I needed! A perfect blend of theory and practice, it was informative, thought-provoking, and always enjoyable. I would recommend to anyone wanting to build their knowledge and skills in place branding."


HOW WILL YOU LEARN?

This online place branding course combines expert instruction, peer learning, and practical application:

Course Structure:

  • Six live two-hour online sessions. Held over six weeks

  • Practical assignments and tailored feedback

  • Small group learning (max of 15 students per course)

  • Online collaboration with colleagues from around the world

  • Earn a certificate of completion upon finishing the course


WHAT TOPICS WILL BE COVERED?

Fundamentals of place branding
Establish a strong foundation in place branding. This module introduces key principles and challenges, helping you build effective, real-world strategies.
Place positioning and identity
Define your place’s identity, align around a core idea, and build on branding strategies to fuel both tourism marketing and economic development success.

Working with stakeholders
Engaging and identifying stakeholders to amplify your work. Reviewing stakeholder engagement strategies and case studies from across place branding.

Place marketing I
Understanding place marketing vs. place branding. Defining and reaching your audiences. Mapping decision journeys across travel, relocation, and investment decision-making.

Place marketing II
Setting measurable KPIs for place marketing. Using earned and paid strategies. Leveraging emerging technologies like AI and fuelling the creative process. 

Be the expert client
Identifying external needs for your place brand. Writing RFPs and assessing proposals to attract the best partners and providers to support your team.





2025 COURSE DATES:


3rd June - 8th July 2025 
Every Tuesday at: 

EDT 4pm / PDT 1pm / BST 9pm / AEST + 1 day, 6am / NZST + 1 day, 8am


4th November - 9th December 2025 
Every Tuesday at: 

EST 9am / MST 7am / GMT 2pm / CEST 3pm 



WHAT WILL IT COST?

£995 per person.

Includes: 12 hours of real-time online training, all course materials, personalised feedback on six assignments, and digital certificate of completion.



If you have any questions, you can contact the team here.

  

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TAILORED TRAINING FOR THE WHOLE TEAM
Want to adapt this course for your full team or stakeholders? We offer custom investment promotion and economic development training or tourism marketing courses based on this Accelerator course.
Contact us for more information

If you want to show your boss this training opportunity, download the PDF here.