A recipe for resilient destinations
By Jeremy Sampson, CEO of The Travel Foundation
In these times of uncertainty, resilience - our ability to confront, adapt to, and recover from the challenges and risks ahead - is more important than ever. With the COP27 climate conference in Egypt shining a light on the climate emergency this month, now seems an appropriate time to reflect on what DMOs can do to build their resiliency and secure their future through climate action.
Whilst the tourism sector as a whole has been slow to get started on tackling this issue, it is clear that the momentum is now building. A year on from the creation of the Glasgow Declaration on Climate Action in Tourism, more than 700 tourism organisations, including DMOs, tour operators, online travel agencies and more, have committed to taking action and there is a growing sense of urgency. Most tourism organisations want to be a part of the solution. However, for many, the questions of where to start and what to prioritise with limited resources remain challenging and the need for practical, useful guidance is paramount.
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