We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.
Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.
If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.
What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.
Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.
Learn about Fiji's Award entry for Best Communication Strategy: Tourism
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
Action Greensboro are using carefully curated care packages to encourage ex-Greensboro residents to return to the city. Discover how this joined up approach to attracting and retaining talent is driving results - and community pride too.
New Zealand is renowned for their successful nation branding strategy. CEO David Downs shares learnings from their experience embedding Māori values in their work and driving stakeholder adoption of their nation brand values and narrative.
CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
It takes a village to deliver a great place brand strategy. Here are eleven expert tips to help you work with your local businesses to create win-win partnerships that help your communities thrive.
There is no silver bullet in place branding; it takes sustainable commitment, over multiple years to begin to shift the needle. Here's how you can advocate for your work to convince budget holders of the importance of investing in a strong place brand and marketing strategy.
It is essential for destinations to set goals and objectives by regularly evaluating marketing efforts using relevant, data-driven insights, considering everything from strategy development to campaign execution. Here's what you need to know.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.
We invited CNP Global delegates to join a discussion on one of three key topics to get the international perspective on what is working – and what, perhaps, isn’t. Here’s a quick look at the conversations that were had on each topic to give you the key learnings.
As we gear up to the 9th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
For the first time in 64 years, Wales reached the FIFA World Cup finals, and the team took advantage of the momentum with an authentic, people-led campaign to introduce Wales to the world.
Learn about Wales' Award entry for Best Communication Strategy: Place Brand
With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location.
A series of public input sessions called Future Festivals gave residents the chance to play larger-than-life games to gather feedback that would inform the development of the city’s two-year workplan.
Learn about the City of Williamsburg's Award entry for Best Citizen Engagement
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
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