SEO certainly isn’t dead— but it is evolving. And as business executive, talent, and traveller search habits shift across platforms, your place brand’s strategy needs to evolve too. Here's how.
Art is foundational to us as a species – but the ways in which we interact with both art and place are changing dramatically. Alex Sarian, President & CEO of Arts Commons – the largest cultural infrastructure project in Canada’s history – and author of The Audacity of Relevance, shares his perspective on how art and culture can be a positive force within cities and what it takes to remain relevant.
What does successful place marketing look like in 2025 and beyond? From generative AI to digital twins to location intelligence, here are the essential areas place brand and marketing leaders should be paying attention to.
The grande dame hotels weren't simply places to sleep - they were cultural institutions that defined the reputations of the cities they called home. But how are these iconic hotels evolving? And what does that mean for destination marketers?
Events can deliver transformational long-term benefits for places. Here are five places that are re-thinking the ways that they approach events to ensure that they’re prioritizing a long-term, sustainable future for their communities.
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.
Action Greensboro are using carefully curated care packages to encourage ex-Greensboro residents to return to the city. Discover how this joined up approach to attracting and retaining talent is driving results - and community pride too.
New Zealand is renowned for their successful nation branding strategy. CEO David Downs shares learnings from their experience embedding Māori values in their work and driving stakeholder adoption of their nation brand values and narrative.
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
What does successful place marketing look like in 2025 and beyond? From generative AI to digital twins to location intelligence, here are the essential areas place brand and marketing leaders should be paying attention to.
We need to transcend traditional demographics in order to meet the emotional needs of travellers. The Culturist Group's Danny Guerrero explores how place marketers can foster genuine belonging among increasingly diverse travellers.
Discover practical tips for how destination organisations and industry professionals can help shift mindsets and spark change to create long-term, sustainable outcomes within their own destinations.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Caio Esteves, N/LF, explores why today's research based on yesterday's data can no longer guide cities, regions, and countries through uncertainty.
You need a purposeful, place-led, and holistic vision for economic development and tourism to ensure a thriving future for your place. Place leaders from across North America share how you can connect the dots between tourism and economic development.
Did you know that many global tourism corporations have already assessed how climate-risky your destination is? And they are actively taking steps to mitigate those risks? The Travel Foundation's Ben Lynam outlines how you can respond by assessing your own climate risk and preparing accordingly.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Following the COVID-19 pandemic, Ottawa was ready for a cultural refuel. Enter the Unofficial Museums campaign, an initiative to celebrate the hidden gems within the city. In total, 76 ‘museums’ were opened in a single day as special status was granted to festivals, restaurants, concert venues, attractions, and more. A new dessert shop, First Bite, became the Unofficial Museum of Croffle (croissant + waffle)! Learn more here. Learn about Ottawa's Award entry for Best Placemaking Initiative
How are places actively working to engage their local communities in creating a vibrant and thriving future for their place? From Jamaica to New Zealand, here are nine insights to help you connect with your community.
The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
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