Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund, took us behind-the-scenes of this award-winning “Yaad Luv” campaign – including how they structured the partnership to ensure success, what they learned throughout the process, and how it’s providing a foundation for recovery after Hurricane Melissa.

If you're starting out in place branding or place marketing, what are the essential skills you need? CNP Future Leader, Julie Madsen, sat down with us to talk about what she's learned in her first three years at Visit Ventura and what she wished she'd known on her first day in role.

After Enterprise Estonia blew away the CNP Awards jury this year with their creative approach, we caught up with Kata Varblane, Estonia’s Director of Country Promotion, to understand what underpins Estonia’s winning formula, and what advice she has for other nation brand leaders.

With AI search results becoming commonplace, your website is no longer the first port of call for prospective investors. Switzerland Global Enterprise’s Sirpa Tsimal explores how you can future-proof your strategy to ensure your place narrative survives AI summarisation.

Discover eleven crucial training areas you should be prioritising to ensure your place brand or place marketing team has the skills they need to succeed in 2026 and beyond.

The truth is, not every place is ready for a place brand. Since residents often feel frustrated when money is spent on something that doesn't stick, you need to make sure you're ready for the long-term commitment required to deliver impactful place branding.

The most successful mega-developments don’t apply the brand at the end. They build with it from the start. BRASH's Guillaume Cocken shares what the new era of city-making means for place branding, and how cities across Saudi Arabia are embodying these new principles.

The competitive advantage of the future will not belong to those who predict what will happen, but to those who adapt most quickly to what no one predicted. N/LF's Caio Esteves explores how place leaders can adopt a new mindset to deal with contemporary challenges. 

The business case for sustainability is accelerating and plain to see. But it requires a shift in thinking. The Travel Foundation's Georgina Davies unpacks compelling reasons to invest in sustainable practices beyond consumer demand - because the real drivers are opportunity and risk.

How can you ensure you’re differentiating your place branding and place marketing? Industry experts highlight nine cities and regions who are standing out from the crowd and what makes their approach so successful.

Like many rural areas in Europe, Idanha-a-Nova faced a dramatic demographic decline. But by investing in a strategic place brand vision, the region has turned around negative perceptions and charted a path to economic revitalisation. Here's how.

Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.