Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.
We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.
At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?
The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.
Learn about Great Britain's Award entry for Best Place Brand Communications Strategy
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.
As we gear up for the inaugural City Nation Place Australasia conference in Sydney this February 12-13th, we sat down with Eamon Waterford, CEO of the Committee for Sydney, to understand how they’re stepping up and reimagining the future of Australia’s iconic city.
Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
What can you do to cut through the noise and show your private sector partners the value in your work? Place leaders share what they’ve found to be effective tools in engaging their private sector in their place brand and marketing vision.
It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Dive in to discover the global conditions and trends that have affected and will continue to influence nation and place branding, and three possible future scenarios place branders could be facing in the next decade.
Don't miss this list to discover everything you need to inspire your strategies, challenge your way of thinking, and ensure you’re putting the best foot forward.
Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
A Tinder-branded profile for VisitAarhus allowed the team to engage with their prospective audience on an equal footing with flirtatious communication in search of a perfect holiday match.
Learn about Aarhus, Denmark's Award entry for Best Communication Strategy: Tourism
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
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