The truth is, not every place is ready for a place brand. Since residents often feel frustrated when money is spent on something that doesn't stick, you need to make sure you're ready for the long-term commitment required to deliver impactful place branding.
Marcel Tabbers, Director of Venlo Partners, and Inge van Roij, Project Lead Citybranding, sat down with us to explain how a thorough citizen engagement strategy uncovered the place brand values that will now guiding the city’s development – and why they’ve chosen to open-source their new identity.
‘Story’ is today’s hot word in place branding. Discover what is - and is not - a place story, as INSTID's Dr Natasha Norman shares her expertise to help you write your own place story.
The competitive advantage of the future will not belong to those who predict what will happen, but to those who adapt most quickly to what no one predicted. N/LF's Caio Esteves explores how place leaders can adopt a new mindset to deal with contemporary challenges.
How can you ensure you’re differentiating your place branding and place marketing? Industry experts highlight nine cities and regions who are standing out from the crowd and what makes their approach so successful.
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
Amanda Lumley, CEO of Destination Plymouth, joined us to explore how they’ve evolved their place brand strategy to seize new opportunities and ensure a thriving future for their community.
Reputation is becoming a make-or-break pillar of national security. Nick Cull, Professor of Public Diplomacy for the University of Southern California, explains why place brand teams should be investing in reputational security, and why a transnational response is so essential.
Maria Lypiatska, Head of Brand Ukraine, explores how and why their nation brand strategy is vital to their national security, the importance of building trust in the face of disinformation, and how communications translate into collective action
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
‘Story’ is today’s hot word in place branding. Discover what is - and is not - a place story, as INSTID's Dr Natasha Norman shares her expertise to help you write your own place story.
Stakeholder engagement and management is crucial to a successful place brand strategy. Discover tips and strategies to convert your stakeholders into long-term champions of your place vision.
Influencing the AI narrative about your region isn’t about chasing algorithms, it’s about being consistent and credible. Here are six practical ways each team can help guide the messaging that AI and search engines are sharing about your region.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The business case for sustainability is accelerating and plain to see. But it requires a shift in thinking. The Travel Foundation's Georgina Davies unpacks compelling reasons to invest in sustainable practices beyond consumer demand - because the real drivers are opportunity and risk.
How can a country actively manage its reputation? Fernando Prado Abuín explores how you can understand and influence the factors that shape international perceptions, and which channels matter the most to your place brand strategy.
In times of turbulence, your diaspora is a vital strategic asset to your place brand strategy. Katherine Fitzpatrick and Dr. Martin Russell outline how you can engage your diaspora to deliver mutually beneficial success.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Like many rural areas in Europe, Idanha-a-Nova faced a dramatic demographic decline. But by investing in a strategic place brand vision, the region has turned around negative perceptions and charted a path to economic revitalisation. Here's how.
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
Events can deliver transformational long-term benefits for places. Here are five places that are re-thinking the ways that they approach events to ensure that they’re prioritizing a long-term, sustainable future for their communities.
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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