We need to transcend traditional demographics in order to meet the emotional needs of travellers. The Culturist Group's Danny Guerrero explores how place marketers can foster genuine belonging among increasingly diverse travellers.
Art is foundational to us as a species – but the ways in which we interact with both art and place are changing dramatically. Alex Sarian, President & CEO of Arts Commons – the largest cultural infrastructure project in Canada’s history – and author of The Audacity of Relevance, shares his perspective on how art and culture can be a positive force within cities and what it takes to remain relevant.
Discover practical tips for how destination organisations and industry professionals can help shift mindsets and spark change to create long-term, sustainable outcomes within their own destinations.
Did you know that many global tourism corporations have already assessed how climate-risky your destination is? And they are actively taking steps to mitigate those risks? The Travel Foundation's Ben Lynam outlines how you can respond by assessing your own climate risk and preparing accordingly.
How are places actively working to engage their local communities in creating a vibrant and thriving future for their place? From Jamaica to New Zealand, here are nine insights to help you connect with your community.
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.
Action Greensboro are using carefully curated care packages to encourage ex-Greensboro residents to return to the city. Discover how this joined up approach to attracting and retaining talent is driving results - and community pride too.
New Zealand is renowned for their successful nation branding strategy. CEO David Downs shares learnings from their experience embedding Māori values in their work and driving stakeholder adoption of their nation brand values and narrative.
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
Discover practical tips for how destination organisations and industry professionals can help shift mindsets and spark change to create long-term, sustainable outcomes within their own destinations.
If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.
It takes a village to deliver a great place brand strategy. Here are eleven expert tips to help you work with your local businesses to create win-win partnerships that help your communities thrive.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
We are facing a transformational and decidedly disruptive shift in the geopolitical landscape - but what does that mean for tourism? FINN Partners' Jessica Berk Ross dives into the biggest trends shaping the future of travel.
We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.
What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.
Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.
Learn about Fiji's Award entry for Best Communication Strategy: Tourism
For the first time in 64 years, Wales reached the FIFA World Cup finals, and the team took advantage of the momentum with an authentic, people-led campaign to introduce Wales to the world.
Learn about Wales' Award entry for Best Communication Strategy: Place Brand
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
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