The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.
Place Branding: Solving the measurement challenge. How place brand and marketing teams are investing in data and research to shape their strategies, engage stakeholders, and stay ahead of the curve.
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Is AI-optimisation the future of place marketing?
Stefan Hawes, VP of Global Marketing for Destination Vancouver, explores how destinations should be responding to the emergence of Generative AI technologies and the importance of being more innovative in your place marketing.
What Ukraine is fighting for
One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.
A tale of two business improvement districts
The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Place to place collaboration: Finding connections that add value to your place brand
Discover how neighbouring cities, regions, or countries could join forces to enhance the overall appeal of their respective places.
Climate Action 101 for place managers
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
Tips for successful primary research in developing your place brand
Joy Riot's Jessica McCarthy explores how to effectively invest in primary research in order to ensure your place brand strategy is informed by data, insights, and hard evidence.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The role of sustainability in building a strong country’s reputation – value creating strategy for country brand managers
What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore® Nations study.
The 24/7 urban revolution: How cities are transforming their night economies
A thriving night economy contributes so much more than places to drink and dance the night away. TOPOSOPHY's Manolis Psarros explores how cities can leverage the potential of their night-time economies to foster inclusive and vibrant communities.
What makes a healthy place?
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Eindhoven's place brand journey
The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?
Houston's place brand unification project
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
Continuing the digital transformation of place branding and place marketing: Creating the right balance of touchpoints.
MMGY Global's Sam Hancock joins South African Tourism's Kgomotso Ramothea to unpack how you can successfully deliver on destination storytelling through a balance of touchpoints within the transformation of digital distribution channels.
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